FAQ
GUTS, Harel's innovation hub (established in 2023), serves as a business and technological platform aimed at connecting entrepreneurs with the Harel Group and its global partners.
1. Validate Technological Solutions
We support the validation and successful implementation of technological solutions within the Harel Group.
2. Connect to Capital Through the Harel Tech Fund and our network of investors, we help startups access funding. Guts Ventures, our strategic investment vehicle, also invests directly in companies with synergy potential for the Harel Group.
3. Connect Entrepreneurs with International Partners
We link GUTS entrepreneurs with global partners, including Zurich Insurance and many more.
4. Provide Comprehensive Support for Entrepreneurs
Our GUTS entrepreneurs benefit from a full support ecosystem, including workspace with workstations, meeting rooms, AWS cloud credits, and connections with industry experts, Harel Group specialists, and our partners.The type of startups includes, but is not limited to, the following areas: Vertical AI, Enterprise Tech, Cyber and Fintech, including Insurance, Finance, Data and Cloud.
To apply , simply fill out your information here
After applying to GUTS -our team will review your application form to assess the feasibility and potential impact for cooperation. if GUTS teams believe we can have a business match - we will invite you to present your venture.
In order to apply you need to be incoporated as a company and have a CTO.
Yes, as long as one of the founders has technical capabilities.
Guts takes no equity in the companies it champions, unless investing directly through Guts Ventures and charges no fees.
Yes, you should have a document that describes the team, idea, and technology.
Applying is the best way to engage with us.
Harel, the leading insurance group in Israel, has always been a driving force for innovation. To maintain its leadership, it must engage with startups that are reshaping the industry. By forging relationships with the most forward thinking founders, Harel places itself at the center of a vibrant ecosystem, gaining access to top disruptors, generating valuable insights, driving cultural change, and nurturing internal change agents.
Participation is totally free
Yes we welcome application from startups globally
Applications are evaluated based on the innovation and uniqueness of the idea, market potential, team strength, and alignment with Guts focus areas
THE TEAM
Elior Zoaretz
Deputy CEO Head of Business
Development & Innovation
Idan Tamir
VP Corporate Development
Avi Manaim
International Partnerships
Director
Dana Eldan Kislev
SVP Innovation and Business
development
Noa Jaslowitzer - Kolodny
Project
manager
Riki Leibovitz
POC Coordinator
Liron Fogler
Program
Director
Tomer Goldberg
Vice President, Managing Director Harel Technology Investments
Lihi Kadosh
Operation Manager
Itai Na'eh
Business Development & Investment Analyst
Our startups
Harel is one of Israel's largest insurance and finance groups that provides comprehensive financial and insurance solutions such as health insurance, life insurance, general insurance, long term savings, investment portfolios, investment funds, etc.
guts@harel-ins.co.il | Ha- khilazon st 12, 25 floor, Ramat Gan | © 2026 Harel Insurance & Finance LTD, info@harel.com, Israel - All Rights Reserved.
Harel is one of Israel's largest insurance and finance groups that provides comprehensive financial and insurance solutions such as health insurance, life insurance, general insurance, long term savings, investment portfolios, investment funds, etc.
073-3467896
Ha- khilazon st 12, 25 floor, Ramat Gan
© 2026 Harel Insurance & Finance LTD, info@harel.com, Israel - All Rights Reserved.